Small Business Online, Small Business

Gannett’s PointRoll announced today it has joined the Yahoo Smart Ads program to help marketers focus on creating rich media ads and improve campaign performance.
As a member of Yahoo’s Smart Ads program, PointRoll will use Yahoo’s reach and targeting capabilities to provide more customized, relevant and scalable rich media campaigns. PointRoll will also use its [...]

Google announced (subtly) that it is rolling out a series of enhancements to AdSense’s contextual targeting capabilities to more accurately match relevant ads to AdSense publishers’ pages.
Unfortunately, not many details about these enhancements were given away, but Google says AdSense publishers will not have to update their AdSense accounts or ad code. Changes will be [...]

If one of your goals as a small business owner is to drive traffic to a site, Facebook may be a valuable ally in that effort.  What’s more, you shouldn’t have to embark on some expensive advertising campaign (or even a cheap one) in order to reap the benefits.

According to new data from Vitrue, attracting [...]

eBay Motors has launched a video contest to find what it calls  America’s ultimate automotive enthusiast.
Winners of the 2009 Motors Master contest will receive a trip to Las Vegas to attend the Specialty Equipment Market Association Show (SEMA) and receive an eBay Motors shopping spree.

Participants will make a short video about their favorite car, truck [...]

Google may be great at search, advertising, and a lot of other things, but its investment strategies could apparently use some work. Time Warner has bought back Google’s five percent stake in AOL – for which the search giant paid $1 billion in 2003 – for a mere $283 million.

A decent investment is of [...]