Gannett’s PointRoll announced today it has joined the Yahoo Smart Ads program to help marketers focus on creating rich media ads and improve campaign performance.
As a member of Yahoo’s Smart Ads program, PointRoll will use Yahoo’s reach and targeting capabilities to provide more customized, relevant and scalable rich media campaigns. PointRoll will also use its [...]
Google announced (subtly) that it is rolling out a series of enhancements to AdSense’s contextual targeting capabilities to more accurately match relevant ads to AdSense publishers’ pages.
Unfortunately, not many details about these enhancements were given away, but Google says AdSense publishers will not have to update their AdSense accounts or ad code. Changes will be [...]
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